Expertise is not a business. A network that sells it is.
We work with thought leaders and expertise-led companies to turn a framework, a measurement, or a curriculum into something other people can be certified to deliver and paid to sell. We design the commercial model and build the structure. Your team and your partners run it.
Who We Work With
If your product is what you know, this is for you.
Authors, speakers, and thought leaders
You have a framework and an audience. What you do not have is a way for anyone but you to deliver it.
Assessment and Training Companies
You have a product and customers who renew. The commercial model underneath it is leaking and nobody can say exactly where.
Scaling & PE-backed firms
You need a reseller channel on top of a business that already works, without wrecking the direct team that got you here.
growth stalls in the same six places every time
- If two or more of these are true, we should talk
Revenue is one-time. Nothing renews, so every quarter starts back at zero.
There is no certification behind the framework, so the founder is the only deliverer and reach is capped by one calendar.
There is no reseller channel at all, so growth is capped at whatever the direct team can personally cover.
Pricing was set by instinct. Too high and adoption stalls. Too low and the work reads as a giveaway.
Rules of engagement were never established, so the channel competes with the direct sales team and margins are not protected.
What We Do
Six places a commercial model breaks.
We work on all of them
Channel & reseller networks
Who qualifies as a partner, how they are tiered, what territory rules apply, and how margin gets split so a distributed field never ends up competing with you.
Certification & Licensing
What a certified practitioner can and cannot do, how terms renew, and how the program produces recurring revenue instead of a one-time fee.
Positioning product & reporting
Market entry and messaging, plus what your report or output must say to trigger the next conversation and turn one sale into an engagement.
Partner Enablement & Benchmarks
Onboarding, facilitator and consultant benches, tools partners will actually use, and the rhythm that turns signed partners into producing ones.
Commercial model & pricing
Free versus paid tiers, per person versus bundled pricing, the upgrade path, and how the asset gets priced into keynotes, workshops and enterprise programs.
Sales leadership direct & channel
Coverage model, team structure, compensation, forecast discipline, and the handoff rules that make direct and partner motions add up instead of cancel out.
About
Three decades on the revenue side of businesses
Built on expertise.
Growth Advisory Group is led by Scott Pace. He has built global partner and reseller networks, run direct sales organizations, and had marketing, operations, product and engineering report to him. He spent years inside the assessment world at Core Strengths, the company behind the SDI, where pricing, certification, and partner economics were daily work rather than theory.
He has packaged thought leader content into training, certification and assessment programs for over fifteen years. Long enough to have watched a lot of authors monetize a book well, and a lot of them monetize it badly.
When the work goes past advice, he brings in a bench: industrial and organizational psychologists, designers, data architects and engineers who build, validate and ship a measurement rather than only plan one.
The firm works with a small number of clients at a time, almost all of them small and mid-sized companies.
Let us find out where your model is leaking
Bring the framework, the pricing, or the partner list, whichever one is bothering you most. You will leave with a point of view whether or not we work together.